I recently read an article about the business model of real estate brokerage that suggested we are, in general, bolting technology and “new” practices onto a fundamentally outdated model. One company (they’re almost always in California for some reason) has indicated they are “turning home selling on its head.”
The company’s stated mission is “to simplify real estate” and their website goes on to explain, “Moving is one of life’s most stressful events, with months of uncertainty. We believed we could empower people with a simpler, more thoughtful approach to selling their house and buying their dream home.”
That’s not just rhetoric. They claim it’s possible to offer a seller a closing in three days from first contact. You read that right, three days.
But wait, there’s more! How about offering buyers a “30-day guarantee.” In simplest terms, if a buyer is unhappy with their purchase during the first month, the company will buy it back!
If I’ve piqued your interest, you’ll want to explore their fairly simple website–it’s very clean and to the point. Thier approach is certainly not for everyone–it appears to require significant capital and currently is offered only in major metropolitan areas. But it’s the sort of thinking that could revolutionize real estate brokerage as we know it.
“Chance favors the prepared mind.”