Take a Course Schedule Survey!

 Posted by at 8:01 am
Nov 112016
 

im-right-1458410_1280Here’s your opportunity to contribute to how a course is scheduled. There are only five easy questions!

While this survey is specific to the course required to qualify for a broker’s license, it might give us some ideas for others! (The course is called “The Role of the Designated Broker,” but it is not just for those who are planning to be a designated broker. The course also applies to those seeking a broker’s license. For more information, see this post “Should I take the Designated Broker Course?”)

And no worries, this is not a poll about your political opinion or candidate preferences!

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Jan 172017
 

A question we often hear from potential sellers is whether or not they should renovate or otherwise improve the property before selling. While there’s no one correct answer (except “it depends”), most licensees will recommend some degree of “freshening” — cosmetic improvements that might fall under the headings of staging or curb appeal.

But what about the “bigger” stuff? Should we remodel the bathroom?

Every year Remodeling Magazine reports the results of research designed to determine which projects have the greatest dollar return. The results of the most recent survey are reported on REALTOR.COM and might surprise you. While sexy renovations may help with the sale, it doesn’t necessarily mean a great increase in value. The top return was attic insulation–statistically it returns more than the cost.

We ought to bear in mind (and explain to prospective sellers) that the value of the improvement shouldn’t simply be measured in dollars, but having some data beats pulling our opinions out of the air. If you look at the chart, note also there are regional differences. Also, pay attention to what people are saying. I know when I talk with folks who are buying and selling two things that come up consistently are “energy efficiency” and “aging friendly.” It shouldn’t be a surprise to hear that in Maine where we have an aging population and some mighty cold weather.

One of the funnier questions I had a few years ago came from a young couple who wondered, “Should we remodel and add a bedroom if we’re planning to sell in ten years–will we get back the money we spend?” That’s some strategic thinking! In this case, they ultimately decided ten years living in a home with the additional bedroom would be worth spending the money–even if the long-term payback wasn’t guaranteed. There are too many “it depends” to answer the dollar question with any degree of certainty.

Seth Godin recently wrote a piece (Economics Is Messy) about the difference between value and profit. When considering the “Should I renovate…?” question, it’s an important distinction. The average dollar “return” on improvements is about 64%, making most improvements a loss if we only measure in dollars. When we look at the value we include factors like how much more salable the property becomes and how much pleasure the current owner will reap from the improvement. Those factors add value and may well offset the lack of dollar profit.

 

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Dec 292016
 

It’s that time of year when cars occasionally need help getting started in the form of a jump or boost that puts more power into the process. If you’ve been “thinking” about a career in real estate, now is a good time to put some power to your thoughts and dreams by taking the Sales Agent Course starting on January 25, 2017 at the Ramada Inn in Bangor Maine. *

This is a live (and lively!) course… admittedly intense and demanding–most students concede they didn’t realize how much there is to learn. But our material and teaching methods have a proven track record. Alumni Renee Jarvis says, “I enjoyed the way Walter taught the subject matter so it would be understood and not just memorized.  I truly love Walter’s teaching style…”

For additional information, course dates, and to register online, visit the Arthur Gary School of Real Estate Website or call the school at 207 856-1712. If you have questions about course content or a career in real estate let me know–I’ll be happy to help!


* The state of Maine requires that a person pass the 55 hour Sales Agent course and a state exam, both with a 75% or better, in order to qualify for a Sales Agent license. Our 55 hour Sales Agent course covers all of the material required by Maine License Law and Rules to qualify for a Sales Agent license.

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Dec 272016
 

I’m sorry I don’t know where this home is… but it’s different! It’s a house turned on its head!

I recently read an article about the business model of real estate brokerage that suggested we are, in general, bolting technology and “new” practices onto a fundamentally outdated model. One company (they’re almost always in California for some reason) has indicated they are “turning home selling on its head.”

The company’s stated mission is “to simplify real estate” and their website goes on to explain, “Moving is one of life’s most stressful events, with months of uncertainty. We believed we could empower people with a simpler, more thoughtful approach to selling their house and buying their dream home.

That’s not just rhetoric. They claim it’s possible to offer a seller a closing in three days from first contact. You read that right, three days.

But wait, there’s more! How about offering buyers a “30-day guarantee.” In simplest terms, if a buyer is unhappy with their purchase during the first month, the company will buy it back!

If I’ve piqued your interest, you’ll want to explore their fairly simple website–it’s very clean and to the point. Thier approach is certainly not for everyone–it appears to require significant capital and currently is offered only in major metropolitan areas. But it’s the sort of thinking that could revolutionize real estate brokerage as we know it.

OpenDoor Website

“Chance favors the prepared mind.”

Louis Pasteur

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Let’s Make Some Beauty!

 Posted by at 7:39 am
Dec 242016
 

Three years ago chance circumstances meant a last minute opportunity to invite two young friends to attend a Christmas performance of the Nutcracker with us.  We had a grand time and ultimately decided we would at least in some form repeat the tradition the next year. When we started discussing our plans, I’ll admit that I was a bit surprised when the girls’ choices were all repeats of what we’d done the first year. They wanted to attend the same performance and go to the same restaurant–even to order the same food! Their explanation was “It’s our tradition.”

I joked that I didn’t realize it was possible to establish a tradition by doing something once. But why not? After all, this is a season of traditions. Our annual event changes very little. We’ve all come to look forward to what some might see as repetition, but there is comfort and much excitement in it.

Another tradition is counting the number of houses decorated with Christmas lights on the way to the theater. The Christmas Season is about sights and sounds and, in a word, beauty.  It’s a time to engage in tradition and enjoy the opportunity to see and hear beauty that ranges from a ballet to decorating our homes to how we (well, some of us) wrap gifts. For some, baking cookies becomes an art form. This truly is a season of beauty.

Several weeks ago I paused to stuff a few dollars into a Salvation Army kettle. When I commented that his kettle was pretty full, his smile widened as he said, “It’s the third one I’ve filled one today.” We chatted for a few minutes and I learned that this young man schedules his vacation every year so he can be a bell-ringer.  That’s just as beautiful as the music and decorations.

Last year I stood and listened to over 200 individuals perform the Hallelujah Chorus from Handel’s Messiah, accompanied by a symphony orchestra. It gave me chills. This year I got to hear some high school kids (the Mount View Chamber Singers) perform a cappella and was equally moved.

Beauty comes in many shapes and sizes.  While it wasn’t meant as a Christmas gift, I have a paper captain’s hat sitting on the shelf in my office. The kid who made it for me labeled the brim “Captain Boomsma.” As paper hats go, it’s a nice one. But the real beauty for me is that he made it for me and gave it to me.

My wish for you is that you see and experience much beauty during this season of opportunity. Make seeing and experiencing it a tradition (habit). Your world will be a better place.

My wish for the world is “Let’s make more beauty.” There will be no winners and there will be no losers. We’ll make our world a better place.

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Nov 092016
 

Walter notes: I’ve occasionally observed that Facebook ads are a great place to find ads that do not meet the requirements of Maine License Law and Rules. Well, here’s another article (reposted courtesy of Tuesday Tactics) that raises a slightly different concern!


fair-housing-logoFacebook ads are a powerful way to generate leads, find prospective buyers and sellers, and optimize your marketing spend. There are lots of tips out there on how to maximize your ROI and craft ads.

But recently Pro Publica reported that Facebook’s ad targeting system may violate the Fair Housing Act of 1968. From the piece “Facebook Lets Advertisers Exclude Users by Race“:

“The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.”

Facebook disagrees. According to an article in Engadget:

“Facebook defended the practice, telling USA Today that “multicultural marketing is a common practice in the ad industry and helps brands reach audiences with more relevant advertising.” However, it added that “we’ve heard from groups and policy makers who are concerned about some of the ways our targeting tools could be used by advertisers. We are listening and working to better understand these concerns.”

If you use (or are considering) Facebook’s sophisticated ad targeting, you may want to keep this issue front and center in your mind. Be prudent how you use the targeting, and be aware that there’s a debate going on right now about the legality of the platform’s features.


Tuesday Tactics was developed in the Fall of 2008 and began publishing in the Summer of 2009 by Scott Levitt, owner of Oakley Signs & Graphics, to help real estate agents survive and thrive in an increasingly challenging market. In addition to Oakley Signs & Graphics, Scott is also the founder of My Real Helper, a real estate marketing content service designed to help agents market themselves and build rapport with clients. His newest company is Oakley Canvas Prints, a one-stop source for turning your photos into art you can hang on your wall.

Love Tuesday Tactics? Become an Official Supporter today!

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Nov 082016
 

banner-1165975_1280PLEASE TAKE NOTE! A female Bangor agent was contacted today by a buyer named “Doug”. The call sounded suspicious, as he refused to give his last name and said he could not receive emails because his server was down. He said he is a hairdresser and looking for a $400-$500K property in the Greater Bangor area because he has a grand opening for a salon next week. She Googled the number and found it was from Massachusetts, and there is a REALTOR Safety Alert regarding his activity, which is copied below.

IF YOU GET A CALL FROM HIM, PLEASE CALL THE POLICE. DO NOT AGREE TO MEET OR SHOW THIS MAN ANY PROPERTIES.


REALTOR SAFETY ALERT: SUSPICIOUS CALLS IN MEDFIELD MASSACHUSETTS:

September, 2014: In February of 2013, we learned that a suspicious individual, identifying himself as “Doug” and calling from phone number 508-816-1064, had been contacting female agents indicating an interest in looking at vacant properties for a hair salon, calling it both “House of Doug” and “Hair by Doug”. Last week, he contacted several female agents of an office in Medfield, with the same story and phone number, interested in properties on the Natick/Framingham line. When asked for an e-mail address by agents he says it is still being set up, which was what he also said in February 2013. The police have been contacted and have reached out to him, and we urge all members, male and female, to exercise vigilance if contacted by anyone who may appear to fit the description above, and always take extreme precautions in performing your duties as a REALTOR®. Please contact your local police if you receive a call so that there is a record.

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Oct 252016
 

tax-1351881_1280Licensees may not be tax accountants or qualified to provide tax advice, but that doesn’t mean we can’t share resources with our clients. The United States Department of Agriculture recently released Tax Tips for Forest Landowners for the 2016 Tax Year. I’ll confess that reading it (it’s only two pages) made my eyes glaze over, but if the only thing it accomplishes is sending your client to a tax advisor, that’s probably a good thing!

A few years ago I had my small woodlot cut and would have reported the income as “ordinary income” if I hadn’t used a tax advisor. The tax savings was significant. It’s important to “know what you don’t know.”

Licensees could post this link on their website or Facebook Page or send it directly to those on your mailing list who own forest land. Obviously, you won’t be able to answer questions, but folks may appreciate the information you can provide!

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